A friend’s email signature ended with a link that said “Emailing for the Greater Good – Join me.” So I followed the link to see what it was all about.
Turns out, it appears to be a partnership between MicroSoft and Greater Good (see my “Point. Click. Serve” post) where every time you use Windows Live Messenger or Windows Live Hotmail, Greater Good shares part of their ad income with one of the causes listed on the link. Here’s the link if you want to try it:
http://im.live.com/Messenger/IM/Home/?source=EML_WLHM_GreaterGood
Just for fun, I looked up the Charity Navigator rating for each of the 10 non-profits that can receive funding when yoiu send an email. Here’s the ratings (four stars is the highest and best rating):
American Red Cross – 3 stars
Boys and Girls Clubs of America – 2 stars (hey, someone needs to clean up over there)
Humane Society of the United States – 4 stars
National AIDS Fund – 4 stars
National Multiple Sclerosis Society – 3 stars
ninemillion.org – not listed on Charity Navigator but it’s part of the United Nations High Commission for Refugees
Sierra Club – not listed on Charity Navigator
stopglobalwarming.org – not listed on Charity Navigator
Susan G. Komen Foundation – 4 stars
UNICEF – 4 stars
I narrowed my choice down to those organizations with 4-star ratings (hey, gotta reward good behavior!) and chose UNICEF. With all of the emails I crank out daily, UNICEF won’t know what to do with all of their newfound funding!
Try it – give a click.
